By CULTURE LIVERPOOL
The Good Business Festival is part of a global movement that believes in the power of business to affect positive change. The Covid-19 pandemic has placed a sharp focus on the role and responsibility of business in broader society, in the face of great societal and economic upheaval. In response, The Good Business Festival is determined to show leadership and continuity during this global challenge.
ANNOUNCEMENT
The Good Business Festival announced the first details of its Act 1, taking place on 8th October, unveiling partners, content and ambassadors.
Partners include: British Fashion Council, Greenpeace, Iceland, Liverpool Football Club, Mastercard and Coca-Cola
Among Festival Ambassadors are: Athian Akec, Member for Camden Youth Parliament, Ann Cairns, Executive Vice Chair of Mastercard,
Holly Tucker, UK Ambassador for Creative Small Businesses and Lord Bilimoria, President of the CBI
The Good Business Festival, Act 2 is scheduled for March 2021
Act 1 will enable, support and galvanise
October will form Act 1 of the festival, focused on Covid-19 response and recovery, uniting giants in the fields of finance, tech, sport, and retail in their support of the festival. The initial list of partners announced today include: ARUP, B Lab UK, British Council, British Fashion Council, Centre for Cities, Coca-Cola, DCMS, Eden Project, Greenpeace, IBM, Iceland, International Fashion Academy Paris, Ipsos MORI, LFC, Mastercard, Met Office, Nesta, Royal College of Physicians.
The Good Business festival Act 1 will enable, support and galvanise its audience and network to develop change-making initiatives and pledges in the aftermath of the crisis. Act 2 in 2021 will bring everyone together to openly discuss these commitments.
Acknowledging the need for real, tangible change to come out of the pandemic, Liverpool City Region will be the backdrop for this “build back better” initiative, while providing a blueprint for cities around the world to emulate.
This international festival is curated by Culture Liverpool and Hemingway Design,
on behalf of Liverpool City Region and Metro Mayor, Steve Rotheram.
The event aims to capture the global zeitgeist as more people get switched on to the idea of conscious capitalism and purposeful business.
It aims to be honest and disruptive, to tackle difficult subject matter head on, and to provide a platform for people to talk openly about issues, frustrations and opportunities within good business. It showcases significant ambition to drive tangible change for the future.
October’s Act 1 will be a hybrid of live, digital and broadcast content.
The objective for March’s Act 2, one year on from lockdown, will be to present the festival in its original vision: a mix of hard-hitting talks, workshops, knowledge sessions, fringe events and social experiences, hosting content you wouldn’t expect in places you haven’t been.
Leveraging all that Liverpool City Region has to offer, the festival will take place across workplaces and warehouses, temporary pop-ups to heritage sites – an imaginative mix of arts, culture and business.
Good Business Festival Supporters’ Comments:
“The Coronavirus crisis has given us the opportunity to think about the kind of world we want to live in and there can be no return to business as usual. In the Liverpool City Region we’re looking to build the UK’s fairest, greenest and most inclusive local economy, with a particular focus on inclusive growth and community wealth building. That means ensuring that local communities really feel the benefit from investment, with good-quality jobs and fair wages. We’ll need to do things differently, and the Good Business Festival is a fantastic way to showcase our region as a radical leader for ethical, values-driven businesses. I look forward to sharing ideas both online and then together in person about how we can be an exemplar to build back better with business as we start to recover.” Steve Rotheram, Metro Mayor of the Liverpool City Region
“We are living through a period of unprecedented times during this global pandemic and the way businesses adapt to new environments is critical to their future success. At Liverpool Football Club our priority has, and always will be, the health and wellbeing of our people, the local community and supporters. We have a local heart with a global pulse and our values remain strong throughout and beyond the pandemic. The ambitions of the Good Business Festival align with ours, and we are excited to be a part of something which is focused on generating more for business by doing the right thing.” Peter Moore, CEO Liverpool Football Club
“At Mastercard we believe in doing well, by doing good, for the people, markets and society we work with. The power of partnerships across the public and private sector is essential to affect positive and impactful change which is why we are delighted to work with The Good Business Festival. We look forward to working together to build a visionary and purposeful future.” Ann Cairns, Executive Vice Chair, Mastercard
“The Good Business Festival looks like it is about genuine provocation, not in the sense of socialist vs capitalist, but insightful in horizon scanning what adaptations we need to make to protect the planet and the people on it.” Sir Tim Smit KBE, Executive Vice Chair, The Eden Project
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